“GOLD” Calling – Close more sales (Part 8)

Social selling is a crucial element within any multi-channel or Digital marketing strategy. In the previous article, we focused on a broad outline around a daily routine, which will help you to implement your multi-channel or digital marketing strategy. In the article, today we will focus on one crucial element of that strategy namely, Social […]

Read more

“GOLD” Calling – Close more sales (Part 7)

No matter how much effort you put into selecting your MAGNIFICENT 50 customers, how much RESEARCH you do or how great the CONTENT you create to serve each specific industry, market and future customer may be. Unless you actually consistently utilise your research to create tailored content, which you regularly communicate with your magnificent 50 […]

Read more

“GOLD” Calling – Close more sales (Part 6)

Building and employing an effective Multi-channel or digital marketing strategy, takes “WORK”. The benefits that will accrue to you as a result of utilising this strategy though, are well worth the effort involved. As you invest the time to develop your own multi-channel or digital sales and marketing strategy, it will at first feel uncomfortable, […]

Read more

“GOLD” Calling – Close more sales (Part 5)

To become effective at canvassing new future customers, you need to ensure that you utilise a multi-channel communication strategy or digital selling strategy, to gradually build connection with and show your value to your future customers. This has become crucial as almost everyone involved in making any sort of buying decision in the B-to B […]

Read more

“GOLD” Calling – Close more sales (Part 4)

In the previous article, we focused on understanding the term transformation. In other words, we discovered how your product or service will support your customer to move from an undesirable state, before purchasing your product or service, to a more desirable one, after they have invested in you and your product and/or service. Identifying your […]

Read more

“GOLD” Calling – Close more sales (Part 3)

As we discussed in the previous article, you need to identify the customers and markets that you want to serve and then you need to modify your current products or develop new ones, so that you can effectively support these, customers or markets. Your Future Customers Remember that when you develop any new product or […]

Read more

“GOLD” Calling – Close more sales (Part 2)

Go back to Basics In the previous article, I explored the concept of “GOLD” Calling and tried to give you an over view of the concept and the process you will need to follow to become a successful sales professional. In the article today, my objective is to start with the basics and as we […]

Read more

“GOLD” Calling – Close more sales (Part 1)

“GOLD” Calling v.s “Cold” Calling “Cold” Calling The traditional “Cold” call, is a spray and pray process, where sales people believe that every customer out there is a prospect. They randomly select new prospects and believe that as sales is a numbers game, the more people they can randomly contact, the greater the likelihood that […]

Read more

1 2 3 8
top