The Science behind “WINNING at SALES” (Part 2)

Before we explore how to utilise your EQ (soft selling skills) to connect with and best communicate your value proposition to the four different personality types, namely: Socialiser (Who) Organiser (How) Logical (What) Dominant (Why) I will first be discussing a few crucial “HARD SALES SKILLS”, necessary to ensure that you are connecting with your […]

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The Science behind “WINNING at SALES” (Part 1)

There are a number of subtle mistakes that sales people make, which scuttle their sales. I want to list some of these in the next series of articles, so that you can begin to make the necessary changes, to ensure that you are not damaging your sales performance unnecessarily. Giving up on an account too […]

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Emotional Intelligence – Your secret to success in Sales (Part 3)

Understanding how to Profile the four Personality types To start the process of understanding how to profile all four of the different personality types, I have listed, six defining characteristics of each one, which are specific to each personality type. Read the descriptions below and learn the major differences between each personality type. As you […]

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Emotional Intelligence – Your secret to success in Sales (Part 2)

As we discussed in the first article, hard sales skills, such as the ability to: Utilise your sales day as affectively as possible Properly qualify your perfect future customer Research your future customers to uncover their specific needs Prospect effectively Run an effective multichannel communication strategy Arrange a meeting with your future customer Will only […]

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“GOLD” Calling – Close more sales (Part 9)

Email as part of your Multi-Channel or Digital Marketing Strategy The notoriously ill focused Goldfish, has an attention span of around nine seconds, which is longer than the average concentration span of people. This information was gleaned by a study conducted by Microsoft, where they found that the increasingly digitalised lifestyle we live, has had […]

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“GOLD” Calling – Close more sales (Part 8)

Social selling is a crucial element within any multi-channel or Digital marketing strategy. In the previous article, we focused on a broad outline around a daily routine, which will help you to implement your multi-channel or digital marketing strategy. In the article, today we will focus on one crucial element of that strategy namely, Social […]

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“GOLD” Calling – Close more sales (Part 7)

No matter how much effort you put into selecting your MAGNIFICENT 50 customers, how much RESEARCH you do or how great the CONTENT you create to serve each specific industry, market and future customer may be. Unless you actually consistently utilise your research to create tailored content, which you regularly communicate with your magnificent 50 […]

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“GOLD” Calling – Close more sales (Part 6)

Building and employing an effective Multi-channel or digital marketing strategy, takes “WORK”. The benefits that will accrue to you as a result of utilising this strategy though, are well worth the effort involved. As you invest the time to develop your own multi-channel or digital sales and marketing strategy, it will at first feel uncomfortable, […]

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